We advise Luxury, Fashion and Beauty brands on their communication and marketing strategies and omnichannel roll-out.
We align your business and brand to explore New Directions and Realms of Expression.
Our dedicated multicultural and multidisciplinary team is dedicated to understanding your objectives and exceeding your expectations.
Marketing: SWOT analysis, market and competitors, targeting.
Strategic planning: brand platform, USP, brand image, brand experience.
International marketing and commercial projects (offers, partners, price, local communication), cultural nuances (EMEA, Asia, US, South America, Africa) and targets (interests, lifestyle).
New integrated technologies (Artificial intelligence, virtual try-on, NFT, blockchains, metaverse, etc.) for brands and consumers.
Content strategy and storytelling: Defining, planning and executing. Image/video production and written (online optimized) content across platforms.
Defining objectives and priorities based on budgets and context (company, market).
Optimizing investments: launches, promotions, animations, content production.
Strategic operational roll-out on all internal and external channels: annual plans, streamlining deliverables for digital and TTL (web marketing, social media, fairs and events), ATL (TV, magazines, radio, OOH, DOOH), BTL (press and PR, direct marketing, CRM), consumer interface (training, visual merchandising, wholesale, retail), and corporate (brand reputation, HR, internal communication).
Day-to-day logistical orchestration of talent. Managing time and budget.
Spanning four continents, our significant network of experts (Europe, America, Asia, Middle East) assist us in the development of 360° projects: Digital & Innovation, Retail & Wholesale, Customer Engagement & Commerce, Data & Analytics, Corporate & Personal Branding.
We collaborate closely with directors, photographers, designers, set designers, writers, illustrators and producers to broaden the frontier of commercial creativity and stimulate emotion and desire.
We work with the Milano fashion film festival (founded in 2014 by Constanza Cavalli Etro) to pitch innovative and relevant projects to clients looking to get closer to the world of fashion and culture.
Catherine’s early and accelerated academic path includes a pharmacy doctorate which she received at only 21 and an MBA from the prestigious HEC Paris school of business obtained a year later. These achievements were unified by a singular passion: fashion, which pushed her to work for L’Oréal in 2001 with the Vichy strategic marketing team.
After a period at Procter & Gamble, she worked for LVMH as worldwide brand manager for Acqua di Parma. Over a 7 year period she explored new development sectors, took part in the development of new markets and learned about the cultural subtleties inherent in doing business internationally. She was responsible for managing the brand’s image, stories, communications and global strategies… This entrepreneurial experience further contributed to her already substantial 360° professional profile.
In 2010 she met with Delphine de Canecaude. The two found an instant affinity and went on to work on a variety of inspired projects together. One of these, Etoile Rouge Italie was founded in 2011. It was the first independent agency specialized in Luxury, Fashion and Beauty to offer an integrated service, true expertise in business, strategics, and creativity, in both Milan and Paris. Clients came from both sides of the Alps: Louis Vuitton, Gucci, Cartier, Chanel, Luxottica, Dior, Salvatore Ferragamo, and many more.
At the end of 2019, Etoile Rouge merged with BETC Luxe (Havas group).
In 2020, Catherine, along with Katia de Martino, founded Ozmee, a digitally native startup with a direct-to-consumer business model. It’s the first brand worldwide to offer bespoke mascara thanks to 3D facial analysis software with an AI engine. The challenges of working with this emergent technology has further added to Catherine’s abundant experiences in digital media, social networks, influence marketing and e-commerce.
Taking stock of her experiences, Catherine founded the C. Studio in 2021, designed to be the perfect agency as she would define it. The agency is based on strong values: the desire to Do, a deep understanding of Beauty, a taste for Challenges, a profound knowledge of Luxury, Fashion and Beauty, and an instinct for finding and working with the Best Talents in the industry.
Create dynamic and inspiring influencer’s content
Have fun with the unbreakable codes of gaming
Break the codes with strong stories
